What connects the most luxurious hotels in the world? Do you want to know how to provide the most luxurious experience for your guests? What benefits from the business point of view can you expect from offering wellness and spa experience in your hotel?
If you ever think about a “luxurious hotel”, what comes to your mind first? What defines a hotel as “luxurious”? Apart from decor or restaurant, one of the most usual answers from guests would be a nice and quality spa. Even Forbes Travel Guide defines spa as a part of luxury experience and as an important component for the hotel and its rating. It is then safe to say the spa experience adds to your hotel guests satisfaction and feeling of “luxurious stay”.
Even requirements for giving five stars to a hotel asks for the best possible experience for the guests, which spa is definitely part of. Most of the big associations (Forbes, AA, AAA or HOTREC) rating hotels require spa of some kind to even be considered to think about a 5- star rating. According to research made by Simpson, more than half hotel guests are feeling something is missing in the hotel and would be willing to pay extra to receive it. This means any spa offers in your hotel allows you to increase the price of the overnight stay, even if the guest is not going to use the spa.
Some hotels are trying to reach beyond the five stars rating and offer even more luxurious and interesting experiences, so they can call themselves six or even seven stars. Which is then, of course, reflected in the night price and the encouraged feeling of exclusivity for their guests.
However, not every hotel has its own spa because of monetary or space reasons. Then, there are two options - give up on the idea of providing this service to your guests or look for options on how to get the spa services to your hotel even without the physical spa space.
There are many ways to achieve the second option, getting the experience and services for the guests without the actual spa. If the hotel decides to pursue this in order to satisfy their guests, the best thing to do is to turn to some apps or companies that can provide a wide range of services, not trying to contract one by one.
One of these apps used as an example is RelaxID.com. By partnering with the app the hotel enables the contracted professionals from the beauty and wellness field to come and perform what the guests desire. This way the hotel is able to deliver a 5-stars experience for their guests without the need to invest into construction of a spa. The guests will be satisfied and remember the hotel going over and beyond which might lead them to recommend the hotel to their friends or come back for another extraordinary service.
With COVID-19 a major part of the hospitality industry was decimated. Entire teams becoming unemployed, small hotels filling for bankruptcy, larger hotels closing operations of certain regions, and a key element of the equation – guests do not even consider travelling at the moment. Or should we say - weren't considering?
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