How to satisfy various types of guests and not to disappoint them even if their demands are contraindicatory? What can be the reason for a guest not to come again and how to change it? What can hotels gain by contracting a platform like RelaxID.com?
The hospitality and tourism market is very competitive, and it can be hard to stand out. The most luxurious hotels are well- known, but the competition amongst 4 stars hotels can be very high. Most of the hotels are trying to offer something extra, to stand out so the guests will notice and book their stay.
Some hotels go with an “alternative” look, ecolabels to show they are sustainable and eco-friendly or constantly trying to improve their services. A sustainable strategy can go a long way and attract many guests. However, the guests won’t notice it as much as if you add new services to your portfolio.
Guests like to have habits and their environment unchanged, but they also quickly get bored. To keep customers interested and wanting to come back it’s best to make some changes that can’t be seen on the first view, but can be experienced. For example, your hotel starts offering new services like manicure or massage. For the guests that are used to their routine nothing changes, because they can’t really be seen. But these changes can be experienced if they decide to. These new offers won’t change the experience of regular guests, but you keep your hotel attractive for guests that want to try something new and don’t want a straightforward approach.
It would seem it’s hard to please all your guests at once. If you build a spa, the regulars may not use it, if you don’t build it, the guests can complain of lack of an offer. Even so, all the hotels know how important it is to offer many services for the guests to choose from. Some guests can come back just for the sake of trying service they didn’t have time to try while staying. From a business point of view, the wider range of service is important to attract a new range of guests and improve their experience.
How to achieve this fragile compromise? Not to really change anything in the hotel but also offer many new services? The best way would be to connect with the service providers, so there is no need for new construction, but the new services are available for the guests. However, many managers don't have time to check the providers one by one and make agreements with all of them. In this case, the best option to go with would be using a third party that already has many of these providers checked and prepared.
RelaxID.com is a platform with service providers available to service your hotel. By partnering you can quickly gain many new services to offer your guests with basically no cost. Isn’t that the best way to go around the previous dilemma?
With COVID-19 a major part of the hospitality industry was decimated. Entire teams becoming unemployed, small hotels filling for bankruptcy, larger hotels closing operations of certain regions, and a key element of the equation – guests do not even consider travelling at the moment. Or should we say - weren't considering?
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